Social Media Manager

Role Overview

As Social Media Manager at AlphaCreators, you will craft and execute engaging social strategies that position our real-estate clients as local market leaders and drive a steady stream of high-quality leads. You’ll blend creative storytelling, community engagement, and data-driven optimization to amplify brand awareness, nurture prospects, and support our automated CRM workflows.

Key Responsibilities

• Strategy & Planning
  • Develop and maintain a comprehensive social-media calendar across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) tailored to real-estate audiences (agents 25–55).
  • Align content themes with client goals—lead generation, brand authority, community building—and integrate posts with paid campaigns and CRM trigger sequences.
• Content Creation & Curation
  • Write, design, and schedule a mix of content: market insights, property spotlights, client testimonials, behind-the-scenes stories, and short-form video reels.
  • Source or produce high-quality visuals and video assets, working with in-house or freelance designers/videographers as needed.
• Community Management
  • Monitor comments, messages, and reviews daily; respond promptly to inquiries and direct prospects into CRM follow-up flows.
  • Foster engagement through polls, Q&As, and user-generated content campaigns that build trust and credibility.
• Analytics & Optimization
  • Track key metrics (engagement rate, follower growth, click-throughs, lead submissions) and deliver weekly/monthly reports.
  • Use A/B testing on captions, hashtags, posting times, and ad creatives to continuously improve performance and lower cost per lead.
• Collaboration & Integration
  • Partner with Media Buyers and Data Analysts to align organic and paid social efforts, ensuring seamless attribution into our CRM.
  • Coordinate with client-success teams to highlight client wins and leverage social proof in follow-up sequences.
• Trend Scouting & Innovation
  • Stay current on social-media trends, platform updates, and algorithm changes to keep content fresh and effective.
  • Pilot emerging formats (e.g., live video tours, AR filters, social commerce) to give clients a competitive edge.

Required Qualifications

• Experience:
  • 3+ years managing social-media for B2C brands, preferably in real estate, home services, or professional services.
  • Demonstrated success growing organic reach, engagement, and conversion through social channels.
• Content Skills:
  • Strong copywriting and storytelling abilities, with an eye for brand voice and tone.
  • Proficiency in basic graphic/video editing tools (Canva, Adobe Spark, Premiere Rush, etc.).
• Analytics & Tools:
  • Comfortable with platform analytics (Meta Insights, LinkedIn Analytics, TikTok Analytics) and scheduling tools (Hootsuite, Buffer, Sprout Social).
  • Ability to interpret data and translate insights into actionable content adjustments.
• Communication & Organization:
  • Excellent written and verbal communication; highly organized with the ability to manage multiple client accounts.
  • Strong attention to detail and adherence to brand guidelines.

Preferred Skills & Attributes

• Paid Social Experience: Familiarity with boosting posts, running simple ad campaigns, and collaborating on paid–organic strategies.
• Video Production: Experience creating and editing short-form video content optimized for mobile viewing.
• SEO & Hashtag Strategy: Understanding of social SEO, keyword research, and effective hashtag use to expand reach.
• Project Management: Skilled in coordinating cross-functional teams, timelines, and deliverables.
• Creative Mindset: Natural curiosity for trends and willingness to experiment with new formats.

What We Offer

• Competitive salary plus performance-based bonuses.
• Comprehensive benefits (health, dental, vision, 401k match).
• Flexible remote work environment and generous PTO.
• Professional development budget for courses, workshops, and conferences.
• The opportunity to shape social-media strategies that help realtors focus on closing deals—and reclaim their time.