Media Buyer

Role Overview

As a Media Buyer at AlphaCreators, you’ll be responsible for planning, negotiating, and executing paid-media campaigns that drive high-quality real estate leads to our clients. You’ll partner with our data analysts, account managers, and creative teams to ensure every ad dollar is spent efficiently—fueling a steady pipeline of eager buyers and sellers for busy agents.

Key Responsibilities

• Campaign Strategy & Planning
  • Develop media plans aligned with client goals, budget constraints, and target demographics (urban/suburban real estate agents, 25–55 years old).
  • Select optimal channels (Google Ads, Facebook/Instagram, LinkedIn, programmatic display, YouTube) to reach high-intent buyers and sellers.
• Execution & Optimization
  • Set up, launch, and manage paid-search and paid-social campaigns, including audience targeting, bid strategies, and creative testing.
  • Monitor performance in real time; adjust bids, budgets, and targeting to maximize lead volume and ROI.
• Negotiation & Vendor Management
  • Negotiate rates, added value, and placements with ad networks, publishers, and DSPs.
  • Cultivate strong relationships with platform reps to secure beta access and volume discounts.
• Collaboration & Reporting
  • Work closely with Data Analysts to integrate performance insights into media strategies.
  • Produce weekly and monthly performance reports, translating metrics into clear recommendations for clients and internal teams.
• Innovation & Trends
  • Stay current on emerging channels, ad formats, and bidding technologies (e.g., automation rules, AI-driven optimization).
  • Pilot new tactics (e.g., conversational ads, geo-fencing, retargeting sequences) to continually improve lead quality and reduce CPL.

Required Qualifications

• Experience:
  • 3+ years buying digital media for B2C or B2B clients—ideally within real estate, home services, or related industries.
  • Demonstrated success driving cost-per-lead (CPL) reductions and scalable growth across multiple channels.
• Technical Skills:
  • Proficiency with Google Ads and Facebook Business Manager; experience with TikTok Ads, LinkedIn Campaign Manager, or DV360 a plus.
  • Strong understanding of bid strategies (manual CPC/CPM, automated bidding, target CPA/ROAS).
  • Familiarity with tracking and attribution tools (Google Analytics, UTM tagging, pixel implementation).
• Analytical Mindset:
  • Ability to dissect performance data, identify trends or issues, and implement optimizations quickly.
  • Comfortable working with spreadsheets and reporting dashboards (Excel, Google Sheets, Data Studio).
• Communication:
  • Clear, concise presentation skills for internal teams and client stakeholders.
  • Strong written skills for crafting briefing documents, RFPs, and campaign recaps.

Preferred Skills & Attributes

• Certification: Google Ads and Facebook Blueprint certifications.
• Creative Testing: Experience designing and iterating A/B tests for ad creative and landing pages.
• CRM Integration: Understanding of how media performance ties into CRM workflows and lead nurturing sequences.
• Adaptability: Thrives in a fast-paced environment; comfortable juggling multiple campaigns and shifting priorities.
• Team Collaboration: Enjoys working cross-functionally with analytics, design, and client-success teams.

What We Offer

• Competitive base salary plus performance-based bonuses.
• Full benefits package (health, dental, vision, 401k match).
• Flexible remote work policy and generous PTO.
• Budget for professional development, certifications, and industry conferences.
• The chance to shape cutting-edge media strategies in the real estate space—and make a direct impact on agents’ success.

If you’re a data-driven media buyer who’s passionate about delivering consistent, high-quality leads—and you’re eager to help realtors reclaim their time—apply now to join the AlphaCreators team!