Media Buyer Job Description

Introduction:

Are you passionate about creating impactful marketing campaigns that drive results? Do you have a knack for
understanding target audiences and utilizing advertising platforms to their fullest potential? If so, we invite
you to join our team as a Media Buyer at Alfacreators. In this role, you will be at the forefront of crafting
and executing strategic media-buying campaigns that optimize revenue and engagement for E-commerce brands. Your
expertise in platforms like Meta (Facebook, Instagram) and Google Ads will be crucial in ensuring our clients’
success.

Job Responsibilities:

• Collaborate with our clients and internal teams to gain a deep understanding of their goals, target audience,
  and overall marketing objectives.
• Strategically plan, create, and execute media-buying campaigns on platforms such as Meta (Facebook, Instagram)
  and Google Ads (Search, Display, Shopping) to generate increased traffic, conversions, and revenue for
  E-commerce brands.
• Conduct comprehensive research to identify key market trends, competitor strategies, and audience behaviors.
  Leverage this insight to inform campaign targeting and creative decisions.
• Effectively manage and optimize ad budgets, ensuring maximum return on investment (ROI) and cost-efficiency for
  our clients.
• Collaborate closely with our creative team to develop compelling and impactful ad creatives that resonate with
  the audience, capturing their attention and driving engagement.
• Monitor and analyze campaign performance metrics using tools like Google Analytics and Facebook Ads Manager.
  Utilize these insights to generate comprehensive reports and provide recommendations for continuous campaign
  enhancements.
• Stay updated with industry developments, algorithm changes, and emerging advertising technologies. Ensure that
  our media-buying strategies remain innovative and effective in a rapidly evolving landscape.
• Act as a vital liaison between clients and internal teams, delivering regular updates, performance insights,
  and strategic recommendations to foster strong partnerships and drive client success.

Applicant Requirements / Qualifications:

To thrive in this role, you should possess:

• A proven track record in planning, executing, and optimizing successful media-buying campaigns on platforms
  like Meta (Facebook, Instagram) and Google Ads (Search, Display, Shopping).
• Strong analytical skills, allowing you to conduct thorough research, interpret campaign performance data, and
  make data-driven decisions to optimize results.
• Creative flair and the ability to collaborate effectively with creative teams to develop compelling ad
  creatives.
• Proficiency in utilizing tools such as Google Analytics and Facebook Ads Manager to monitor and analyze
  campaign performance.
• Excellent communication skills to act as a bridge between clients and internal teams, providing updates,
  insights, and recommendations.
• A proactive and adaptable mindset to stay up-to-date with industry trends, algorithm changes, and emerging
  technologies.
• A passion for digital marketing and a desire to create impactful campaigns that drive business growth.

Join our team at Alfacreators and play a pivotal role in crafting and executing media-buying strategies that make
a difference for E-commerce brands.

To apply, submit your resume along with a cover letter detailing your relevant experience and why you’re excited
about this opportunity. Let’s shape the future of digital advertising together!

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