Campaign Objective: Increase brand awareness, drive website traffic, and boost user engagement for Alter Me AI’s AI SAAS Avatar Generator through a combination of Influencer Marketing, Paid Search, and Paid Social strategies.

Introduction:
Alter Me AI, a revolutionary AI SAAS avatar generator, sought to establish its brand presence in a competitive market. To achieve this, AlfaCreators developed a comprehensive digital marketing campaign that leveraged Influencer Marketing, Paid Search, and Paid Social tactics, all aligned with Alter Me AI’s unique value proposition.

Strategy:

1. Influencer Marketing:
Objective: Leverage influencers’ reach and credibility to create authentic content and amplify brand visibility.

2. Paid Search (PPC):
Objective: Capture high-intent users actively searching for AI avatar generator solutions.

3. Paid Social:
Objective: Target a wider audience interested in design, personalization, and AI technology.

Links:

• + Reached over 5 million users through influencer collaborations.
• + Garnered over 500,000 video views across various social media platforms.
• + Achieved a Click-Through Rate (CTR) of 8.2%, well above the industry average.
• + Conversion rate of 14%, resulting in a significant increase in trial sign-ups.
• + Reached a diverse audience of over 3 million users.