PureVPN – Paid Social Advertising Campaign
- Category Paid Social
- Client PureVPN
- Start Date 20 September 2020
Platform: Facebook and Instagram
Ad Formats:
Carousel Ad:
Slide 1: Bold headline - "Secure Your Online Presence"
Slide 2: Image of a person using PureVPN on their laptop while traveling
Slide 3: Benefits list - "Browse Anonymously," "Access Global Content," "Bank-Grade Encryption"
Slide 4: Call to action - "Get Started Now"
Video Ad:
15-second video showcasing a user seamlessly switching between different streaming services using PureVPN, emphasizing accessibility to global content.
Image Ad:
Image of a happy family at home, each using a different device (laptop, tablet, smartphone) with the tagline, "Protect Every Device You Love."
Links:
- Social Management Solution
- Affiliate Management System by Alfacreators
- Email Marketing Solution by Alfacreators
- Marketing CRM for businesses and agencies by Alfacreators
- + Objective: Increase brand awareness, drive website traffic, and boost subscription sign-ups for PureVPN.
- + Age: 18-45
- + Interests: Online privacy, streaming, cybersecurity, travel, remote work
- + Geographic: United States, Canada, United Kingdom
- + Campaign Duration: 12 weeks
Ad Copy:
Carousel Ad: "Experience the ultimate online security with PureVPN. Browse without boundaries, stream without restrictions, and stay safe in a digital world. Get started today!" Video Ad: "Unlock a world of possibilities with PureVPN. Say goodbye to geo-blocks and hello to limitless streaming. Try it now!" Image Ad: "Your family's safety online is non-negotiable. Keep every device protected with PureVPN. Join us and experience worry-free browsing!"
- Awareness and Education Awareness and Education
- Special Offer Special Offer
- Testimonials and Use Cases Testimonials and Use Cases
- Countdown to End of Offer Countdown to End of Offer
