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PureVPN – Paid Social Advertising Campaign

  • Category Paid Social
  • Client PureVPN
  • Start Date 20 September 2020
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Platform: Facebook and Instagram

Ad Formats:

Carousel Ad:

Slide 1: Bold headline - "Secure Your Online Presence"

Slide 2: Image of a person using PureVPN on their laptop while traveling

Slide 3: Benefits list - "Browse Anonymously," "Access Global Content," "Bank-Grade Encryption"

Slide 4: Call to action - "Get Started Now"

Video Ad:

15-second video showcasing a user seamlessly switching between different streaming services using PureVPN, emphasizing accessibility to global content.

Image Ad:

Image of a happy family at home, each using a different device (laptop, tablet, smartphone) with the tagline, "Protect Every Device You Love."


  • + Objective: Increase brand awareness, drive website traffic, and boost subscription sign-ups for PureVPN.
  • + Age: 18-45
  • + Interests: Online privacy, streaming, cybersecurity, travel, remote work
  • + Geographic: United States, Canada, United Kingdom
  • + Campaign Duration: 12 weeks
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Ad Copy:

Carousel Ad:
"Experience the ultimate online security with PureVPN. Browse without boundaries, stream without restrictions, and stay safe in a digital world. Get started today!"
Video Ad:
"Unlock a world of possibilities with PureVPN. Say goodbye to geo-blocks and hello to limitless streaming. Try it now!"
Image Ad:
"Your family's safety online is non-negotiable. Keep every device protected with PureVPN. Join us and experience worry-free browsing!"

Font Style
  • Awareness and Education Awareness and Education
  • Special Offer Special Offer
  • Testimonials and Use Cases Testimonials and Use Cases
  • Countdown to End of Offer Countdown to End of Offer
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